The FTP Experience

As countries are establishing their economic presence in states like Colorado and Nevada, dispensaries can no longer depend on just the product. The attitude, which has even been espoused as a motto for a lot of collectives, is that the “product sells itself.”

As though the adage may be true as the plant is old, it cannot outsell itself by itself. For cannabis dispensaries to outsell and outlast others, it needs to set a melody or a tune on what the patient can expect from the dispensary services.

As the United States is about to enter the Green Age of economics, we can expect that new subcultures will occur along with the product. Dispensaries will now have to start contending with an open market, a more laissez faire attitude that cannabis has ever had in the states. With no longer a chain on the market, California has, come this January, let free all 21 year and ups free reign among cannabis dispensaries as states like Colorado and Nevada have done before them.

For those who get in the game early, they play high-risk and high-reward. Where they hiccup or miss, others will capitalize. This fast-moving, wild market will be a warm of munition for some retailers. Though some may will survive in the mean time with an overall strong market, retailers will miss to hit or surpass their dividends when they fail to hold an audience to their service. For in this market, in order to rocket, the retailer must build and fight in a war of munitions. The higher than the fanbase, the more likely the retailers will outlast.

With this market ready to become chaotic in the coming years, the dispensaries and collectives that get first taste best need to find a hook to keep some loyal patients until the market smooths. And like any book, a business wins the attention with first experiences as writers do with the opening line.

It is the goal of any cannabis retailer to hold as many patients as possible while the wave of fads and gags hit the market. Though the wave will wipe some shops dry, it will overall be a fully-nourished and surging market.

A retailer must be able to present what kind of assurance they can give a patient. On the first go, the patient will be testing the quality, the price compared to quality, the consistency, and serviceability of the product. But before they can even test the product, they judge a retailer deeply not only on the decor that shows off the flower as fresh and crystallized, they also care about what kind of First Time Patient deals (FTP) they can get.

FTP deals, as trivial as it may seem, sets standards for what the patient can expect from the shop. Discounts on known distributors, like Cheeba Chew, gives credence that the retailer sells product outside from their shop, which can give confidence in the patient that the endgame of the retailer is to satisfy them.

FTP deals can also show the breadth of the shop’s menu and what it carries heavier more than the other. For example, if fifty-percent of the FTP deals are discounts on flower and the rest is for other products that include edibles, wax, and vapes, it’s safe to assume that the dispensary will have higher selection in flower.

The adverse is true as well: The smaller the deals and the less deals they offer, the smaller the selection as well as standard prices. In this case, the retailer does not create a mystique by having a wider selection of deals and the smaller deals does not attract or magnetize the patient to seek out the shop.

As it goes in today’s cannabis market, advertising is found on cannabis magazines or weedmaps; or in some form of abstraction of these. Regardless, on these platforms and publications, the way retailers advertise is by their FTP deals, which makes FTP deals the biggest instruments in marketing and advertising for cannabis.

Next to the color scheme and font type of the page, the only thing that will catch their eye are the deals and how they compare to others. When a patient can find two retailers that have deals on the same product from an outside distributor, again like Cheeba Chews, it gives reference for the patient on what prices are deals compared to other.

Although one retailer will be seen as having an more expensive price for said product, they will also reference the retailer if they offer other deals since they are a trusted reference. That is why it’s important for FTP deals to offer wide and varied discounts with trusted brand distributors, it gives a buoy of trust for the patient because it’s much easier to trust a retailer that carries a product that you trust as well.

The cannabis market will become more volatile before it settles. It’s ultimate path will be upwards but the guessing game of who and what, will do what and why and how, will keep investors panicking and frantic until they get a true juggernaut.

Though most would not want to admit, once cannabis is legalized fully, which it will be, it will be corporatized. There will be, in some ways, a monarchy of cannabis entrepreneurship, such as there is a Bill Gates of Computers and Mark Zuckerburg of Social Media.

This doesn’t mean smaller businesses cannot succeed. Plenty can. In fact, Zuckerburg and Gates may not be the best comparisons because their business does not deal in retail directly. For the most part, Microsoft deals in distribution, while that is one of many in the cannabis market.

No longer can cannabis salesman be the skateboard kid on the stoop, but a deal maker. For a retailer to be successful in this market, they must corner the presentation aspect of their business. And to do that, means to do some soul searching.

Or an inventory count, a history of sales, and cutout ad in the local magazine.   bigstock_Long_Line_Of_People_Standing_I_4097919

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Technical Cannabis – Cleaning with Formula 420

Quick! Grab your dirty, rotten bong and a bottle of Formula 420. Get ready to experience what snake oil was really suppose to be like because you will see magic. Formula 420 throughly scrubs all the build of tar, soot, and all that junk that managed to find a home inside of your heavy-duty hit piece.

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1. Over the sink, flip the Formula 420 and begin shaking towards the drain.
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2. Into every opening of your bong, squeeze out the containments of the bottle Formula 420.

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3. Cover the openings with your thumb.
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4. And Shake.
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You can see the built of resin breaking off. Keep shaking until you feel satisfied. Remember, you can always repeat these steps for an extra deep cleaning.
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5. Fill the bong with hot water.
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6. With your thumbs covering the openings, shake the bong once again.
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7. Pour out Formula 420 and all other residue. 

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8. Keep flushing out leftover 420 and residue until its completely clean.

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One rinse through should satisfy, but do as many times as you feel necessary. Some bongs and pieces have areas harder to hit. For me, it’s the bottom of the L piece where I attach my bowl. I tilt my bong towards that direction to focus the Formula 420 on that area. You may need to change shaking strategies and that’s okay. Each bong is different, mostly, so you can create your own cleaning ritual. The steps above are basic, beginning, I’m-afraid-to-break-my-60-dollar-piece smoker. There’s no right date, or time frame to clean either. Sometimes you don’t think it is as dirty as it is. Still, try to create a habit out of it. In the long run, going through formula 420 faster than you can go through bud will save you money in the long run.

 

Technical Cannabis: Rolling a Joint with Raw Rolling Machine

 

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1. Open Raw Rolling Machine.
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2. Direct the arrows towards you.
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3. Place the Roach on the end of the rolling machine. 

 

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4. Spread the flower evenly from the end to the roach. 

 

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5.  Shut the rolling machine and roll the cylinders towards you.a caption
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Optional: Pack more flower for a bigger joint. Repeat step 5 if you choose to add more flower.
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6. Take out one rolling paper. 
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7. Place the paper between the cylinder and the flower.

 

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Note: Make sure the inside of the paper will roll in the direction of the arrows when placing it in the cylinder, as well as having the sticky-side up.

 

 

 

 

 

 

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8. Roll the cylinders towards you. 
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9. Before rolling the joint completely, lick the sticky-side of the paper.
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9. Roll the cylinders towards you one last time.

Your joint should be tight and smooth. Kick back and enjoy your creation. After a while, you may become good enough to roll bigger joint free-hand.

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Why You Should Buy More Shake

The low quality Shake-myth is busted.

Shake, largely dismissed for being known as the poor person’s cannabis, is vastly underrated, which is purported by assumption and ignorance of a fastidious audience. Not at the fault of the patients, they often make assumptions from the lack of knowledge. It is true that no cannabis shake is the same. Each may have a heavier share of different flower. One shake may be Sativa dominant, or Indica dominant, or hybrid dominant, which is the common type. They do, however, have something in common with the flowers on all the shelves, which is that shake has little of each flower.

And 1/8ths of Shake run 10 dollars cheaper than bottom shelves. When you buy shake, you are guaranteeing yourselves nothing less than bottom shelves quality with the chance of having some premium and exclusive flower as well. So, even at worst case scenario, the quality of the shake won’t be less than the shelves that run 10 dollars more on the 1/8ths.

Largely, the common criticism of shake is not knowing what you’re going to get and some patients are very particular strand they get. You can always guess the chances of what type of bud you can get. You have a more likely chance of getting bud that’s having a deal. The buds that have deals are usually in higher quantity than the other flowers, thus giving them a higher chance of being the dominant flower in the shake. You can also guess by just looking at the menu. Some dispensaries and deliveries carry a heavy set of either Sativa or Indica. Knowing the ratio of the two strands can also give you a better guess of what will be shake. So if you go to a dispensary that is Sativa dominant and having a sale on Blue Dream, there is a high likelihood that your shake will mostly have blue dream.

The difficulties into getting the best shake is dwarfed compared to the benefits. Starting with the money saved, shake is also grounded up, which almost every patient prefers their cannabis except for a few situations. Rolling joints and packing bowls are best done with grounded up bud. Most pre-rolls from dispensaries are made of these. And the cheap ones can run from 5, or if they’re real greedy, 10 dollars. It is not that shake does not have valid criticism, but in an ideal world, the choice is a no brainer, but outside factors affect the wonderful sale of shake.

People can be lazy. People can be cheap. They can use smoke and mirror tricks with their patients. Sell the deal but fail to deliver. They can leave stems and trims in, over-weighing the actual value of the measurements. However, if this how your service treats cannabis, they may not be selling you the best medicine either. If you ever find a dispensary that takes its shake seriously, you will find a dispensary that cares about the quality of their flowers. Looking for good shake will tell you a lot about the flowers. If the shake is dry, the bud is dry. Shake isn’t always dry. Dry shake only comes from poor maintenance. Budtenders and growers who can’t take care of their bud, can’t take care of their flower.

Smoking House Shake is like putting on the sunglasses from “They Live.” It reveals, decrypts, and shows what dispensary or delivery stands for. If Shake is treated as cheap flower for cheap patients, what other products are seen as such. Do these products go down in quality because of it? What shake is, and should be viewed as, is a collection of the house’s best grower. Shake doesn’t come from an outside third-party. It is grown internally, by the dispensary itself. The quality of the leftover bud from when it’s transfered from its jar to the shake of the jar is equaled to the same bud packed away and delivered in its dram. The only time the quality of leftover Blue Dream would drop compared to the Blue Dream packed would be if the budtender forgot to put humidity packs in its jar and left it out in the sun, which is a no-no always and no excuse for it.

Not trying your house shake is like going to college and not taking a course on experimental psychology or history on Nazi Germany: Sure, you got what you wanted out of the place, but you never got to see what it’s stance on ethics is. Shake is low-risked, high-reward flower that not only hooks you up with a steal on 1/8ths, quarters, or grams, but it also reveals the attention the dispensary pays when its growing, and procuring its flowers.